Comordos recommendation system is now integrated in UR Play. Users click 125% more on recommendations of related programs. 53% of the media consumers look longer at the recommended programs.
The recommendation service is now in place in UR Play at Utbildningsradion. Recommendations are part of a personalized way to meet the new and recurring users. It is more or less a hygienic factor for streaming services, says Moa Rönnåsen, who is product owner at UR.
– Comordos recommendation system has yielded results. Tests show that the click through rate on recommended programs increased by 125%. The use of recommended programs increased 53% during 2018. Related program recommendations showed the most positive effect. A carousel with personal tips on the start page also converts well, says Moa Rönnåsen.
Niklas Ekvall, founder and CEO of Comordo, is happy and proud to have Utbildningsradion as a customer. Utbildningsradion is an important reference customer for us. Our recommendations quickly made a difference as we increased the commitment on the program side by 47%.
Moa Rönnåsen says that the collaboration with Comordo has worked well, -There is a good thinking and great knowledge of recommendation systems and how these can be used”
Comordo was founded in 2014 by the mathematician Niklas Ekvall, with the vision to change the way on-demand services build user loyalty and user engagement. This eventually changing the way we all consume.
About Sveriges Utbildningsradio:
Sveriges Utbildningsradio is an advertising-free and independent ground for radio and television programs for those who want to understand the world. 92% of the content is mobile and they have approximately 200 000 unique visitors per month, of which UR Play has 60 000 Visitors a month.
For more information contact:
Niklas Ekvall, CEO & Founder, Comordo Technologies AB
Tel: + 46 70-288 17 76